I'm Ethan Millward, former Australian representative sprinter, Oceania Champion and founder of Steel City Performance, a speed development system built specifically for team sport athletes.

After representing Australia on multiple occasions and winning the Oceania 400m & 4×400m titles in 2012, I transitioned from athlete to coach with a clear mission: bridge the gap between elite track sprinting and team sport performance.

Throughout my career, I saw how often speed was misunderstood in team sports. Too often, it was treated as an optional extra or replaced entirely with conditioning. Steel City Performance was built to challenge that thinking.

Today, our system is trusted by over 200 athletes each week, including NRL, NRLW and emerging pathway athletes. We prioritise speed as a skill, helping athletes improve acceleration, sprint mechanics, force production and top-end speed that transfers directly to game situations.

Our coaching philosophy balances structure with adaptability. We operate with a clear technical framework, but we don't force athletes into robotic movement patterns. Instead, we coach each athlete towards positions that are both efficient and natural for their individual build and movement style.

Built on track principles and proven on the field, Steel City Performance exists to help athletes unlock their most valuable weapon: speed. As the game continues to evolve, so will our system.

Want to improve your speed, movement patterns and reduce injury? Drop us an email enquiry below.